About
The ITF Academy is a comprehensive sales training platform developed specifically for growth-focused B2B businesses.
Our core belief is that selling well really matters when it comes to the success of your business!
Our online programs will provide your business with an actionable Sales Playbook including:
Our core belief is that selling well really matters when it comes to the success of your business!
Our online programs will provide your business with an actionable Sales Playbook including:
- A sales strategy
- Tools to allow you to execute on your strategy
- A framework to achieve measurable results
Overview
Mark Cox
Mark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank.
After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to-business sales teams.
With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, double-digit sales growth by implementing ITF’s proprietary Sales Playbook.
Mark has been named one of the leading sales consultants of 2022 by Selling Power Magazine. He has also been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA.
When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.
Follow Mark on LinkedIn for regular sales tips!
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