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Sell with confidence.
Close more deal
Never feel salesy.

A practical, process-driven sales academy built for salespeople who want to improve their results — and sales leaders who want to build teams that actually deliver them.

The right plan for where you are right now

Sales Pro Subscription

The complete system for salespeople who want to close more consistently — without the pressure, the pushy tactics, or the guesswork.

  • A proven sales process you can implement immediately
  • Master every stage — from prospecting to close
  • Build genuine client confidence that drives referrals
  • Handle objections naturally without feeling pushy
  • Full course library with practical, hands-on exercises
  • Frameworks and scripts you can put to work today
  • New content added regularly

$299 / year

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Revenue Leader Bundle

Everything in Sales Pro, plus every tool you need to build, lead and scale a sales team that delivers consistent, predictable revenue.

  • Everything included in Sales Pro, plus our demand generation program
  • Build a proven, repeatable sales playbook for your team
  • Hire, onboard and develop high-performing sales reps
  • Pipeline management and forecasting frameworks
  • Coaching frameworks to level up every rep on your team
  • Lead with authority — culture, accountability, performance
  • Advanced content for complex deals and negotiations

$499 / year

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100% FREE: No Credit Card Required

Sales Starter Series

Not ready to commit? That's completely fine. Start here. The Sales Starter Series gives you three of the most important foundations in selling — with downloadable tools you can put into action today. No strings attached, no obligation whatsoever.

  • Build a strong Value Proposition to help you articulate your business with clarity and confidence.
  • Learn our Sales Call Planning methodology to help you walk into every sales discussion prepared and in-control.
  • Implement our Client Health Check to help drive more revenue from your existing customers.
  • Downloadable tools and templates included alongside our video tutorials!

100% FREE

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The problems most salespeople
never fully solve

If any of these hit close to home, you're in the right place.

You're losing deals you should be winning

You do the work, build the relationship, make the pitch — and then it goes quiet. You're not sure what broke down or where.

Your sales results are frustratingly inconsistent

Some months are great, others aren't. You don't have a repeatable process — you're running on instinct, and instinct isn't scalable.

You feel pushy when you try to close

Asking for the business feels uncomfortable. So you hold back, wait too long, and watch the deal drift away or go to a competitor.

Your team isn't performing the way you know it could

As a leader, you can see the gaps. But you don't have a structured playbook to lift the whole team — just individual coaching on the fly.


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The Complete B2B Sales Playbook.

Drive consistent double-digit sales growth in your business.

Real outcomes for real sales situations:

The Academy isn't built around theory.

Every course, every framework, every exercise is designed around the actual selling situations you face every day.
“Before implementing the ITF playbook, we knew how to sell, but had no process or framework in place so our growth was unpredictable…the results speak for themselves – we doubled our new business revenue this year over last”
-
David Da Costa
Risk Control Technologies
“The In The Funnel playbook gave us a turn-key approach to re-vamping our sales strategy…it paid huge dividends as our sales team achieved 40% year-over-year growth”
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Ian Sutcliffe
PureFacts Ltd.
“The ITF playbook gave us a more professional and defined approach to selling…this translated directly to results – we beat our target in the first year with a 15% growth rate followed by 20% in year two”
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Tony Margiotta
SunView Patio Doors

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