The right plan

Two options.
One goal: better results.

Whether you want to dive in and sharpen your personal sales game, or build a top-tier team that performs — there's a plan that fits exactly where you are.

A complete system.

Easy as one, two, three

Choose your plan

Sales Starter Series

FREE

Experience 3 of our core sales modules absolutely free.

No credit card required.

No obligations.

Crafting a winning value proposition
Sales call planning methodology & tool
Our Client Health Check framework to drive more business from existing customers

Sales Pro

$299/year

Sales Pro gives you a structured, end-to-end system that makes the whole sales process repeatable, so your best months stop being the exception and start being the standard.

Sales Pro includes video tutorials and downloadable templates covering:

Crafting a winning value proposition
Territory management and target market
Awareness campaigns
Demand generation
The sales process
Sales strategy
Handling objections like a pro
Sales tools and techniques
A completion exam and certificate

Revenue Leader

$499/year

The Revenue Leader Bundle gives you the full system to build, lead and scale a high-performing sales team. From building a written playbook your team will actually follow, to coaching frameworks that develop every rep, to the culture and accountability tools that make results predictable, it's everything a serious sales leader needs in one place.

Revenue Leader includes video tutorials and downloadable templates covering:

Everything included in Sales Pro
Our demand generation program for SDRs
Recruiting, hiring and onboarding frameworks
Sales culture builder
Sales coaching and leadership tools
Personal assessment and optimization strategies
A completion exam and certification

Honest answers to the questions holding you back

Is $299 actually worth it for a sales course?

Think about it this way: one extra deal closed pays for your annual subscription many times over. This isn't a course you watch and forget — it's a system you implement. The average member starts using the frameworks in their very first week.

I've done sales training before and it didn't stick.

That's because most sales training is built around watching, not doing. Every module in the ITF Academy is built around applying the content to your real business, your real clients, your real pipeline. The exercises aren't hypothetical — you work through them with actual deals you're running right now. That's what makes it stick.

I don't have time to do another course.

The Academy isn't designed to be consumed front-to-back. It's a toolkit. Open the module that's relevant to what you're dealing with today — a tough negotiation, a stalled prospect, a client who's gone quiet — and spend 20–30 minutes with it. That's it. Real value, immediately applied.

Does this work in my industry?

The frameworks are built around how people buy and how trust is built while attempting to solve problems for customers — which doesn't change much across industries. Members come from financial services, real estate, technology, professional services, manufacturing and more. If you're selling to other humans in a B2B setting, this applies to you.

What if I'm not a leader yet — should I get Revenue Leader?

If you're thinking about leadership in the next 1–2 years, yes. Understanding the playbook-building and team development content early will accelerate your path. If you're purely focused on your own results right now, Sales Pro is the right call and you can upgrade later.

Can I try before I commit to a paid plan?

That's exactly what the Sales Starter Series is for. It's completely free, includes three full modules with downloadable tools, and requires no credit card. It's not a watered-down preview — it's genuinely valuable content. If it resonates, upgrading takes 60 seconds.