Who is In The Funnel?

We exist for one reason: to make salespeople and sales leaders genuinely better at what they do.

Not through theory. Not through motivational fluff. Through proven, practical frameworks that work in the real world — on real calls, with real clients, at real stakes.

In The Funnel Sales Coaching was built on a simple belief: that great selling isn't about pressure, manipulation, or charisma. It's about process, preparation, and genuinely helping people make good decisions. When salespeople internalise that philosophy — and back it with a structured, repeatable system — everything changes. Close rates improve. Client relationships deepen. Confidence replaces anxiety. And selling starts to feel like something worth being proud of.

That's what we're here to build.
Overview

Mark Cox

Mark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank.

After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to-business sales teams.
With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, double-digit sales growth by implementing ITF’s proprietary Sales Playbook.
Mark has been named one of the leading sales consultants of 2022 by Selling Power Magazine. He has also been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA.

When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.

Follow Mark on LinkedIn for regular sales tips!

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